Reading tip: Why print is so relevant!

The study The Power of Print, available in German and English, is a must-read for anyone involved in media production and media usage!

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Editorial Guideline | Redaktionelle Leitlinien

#SUBSCRIPTION — The new blog offers opportunities to get involved; be it as a user / reader who subscribes to the blog for free and comments on contributions; or be it even more active as a discussion partner or author of exclusive, relevant technical contributions. You can even suggest topics!

News Update August 2019 (02): The crucial importance of storytelling

At its core, #storytelling is the driver of success for business ventures and disruption alike. This has a very special significance for the sustainable success of #subscription models.

News Update August 2019 (01): Success through ecosystems and content marketing

#subscription — In our context, I would like to point out two important aspects that make subscriptions models even more effective. Two expert opinions that are worth reading. And to think about it. —Andreas Weber

Focus on the subscription economy – the benefits and results are all that count!

“One of the biggest challenges is selling the market exactly what we’ve been talking about – not products, but the results they achieve.” —Dr. Ulrich Hermann, CDO Heideldruck

News Update July 2019 (01)

News Update 07-2019: Selection of current news and tips relevant to major #subscription topics. | Auswahl aktueller News und Tipps, die für das Thema #Subskription relevant sind.

Fokus Subscription Economy: Nur der Nutzen und das Ergebnis zählen!

#Subscriptioneconomy: Eine der größten Herausforderungen ist es, genau das, nicht Produkte, sondern ihr Ergebnis, im Markt zu verkaufen. — Dr. Ulrich Hermann, Heidelberg