Focus on the subscription economy – the benefits and results are all that count!

“One of the biggest challenges is selling the market exactly what we’ve been talking about – not products, but the results they achieve.” —Dr. Ulrich Hermann, CDO Heideldruck

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Fokus Subscription Economy: Nur der Nutzen und das Ergebnis zählen!

#Subscriptioneconomy: Eine der größten Herausforderungen ist es, genau das, nicht Produkte, sondern ihr Ergebnis, im Markt zu verkaufen. — Dr. Ulrich Hermann, Heidelberg

Reading tip: Why print is so relevant!

The study The Power of Print, available in German and English, is a must-read for anyone involved in media production and media usage!

Practical test: Digital labs as a dynamic think tank for subscription

Interesting study and ranking: How to push the #Subscription Economy successfully?

„Industrie setzt auf Abos“ — Subscription als Top-Thema der Wirtschaftspresse

#Subscription: „Abostrategien haben das Potenzial, dem Kern der deutschen Wirtschaft neuen Drive zu verleihen.” Quelle. Manager Magazin.

Editorial Guideline | Redaktionelle Leitlinien

#SUBSCRIPTION — The new blog offers opportunities to get involved; be it as a user / reader who subscribes to the blog for free and comments on contributions; or be it even more active as a discussion partner or author of exclusive, relevant technical contributions. You can even suggest topics!