#sls19ffm PREVIEW: Jana Frank rückt partizipative Kunden-Anbieter-Beziehungen in den Fokus

#Subscription-Geschäftsmodelle sind vor allem dadurch geprägt, dass eine partizipative Kunden-Anbieter-Beziehung geschaffen wird, in der beide Seiten von einer permanenten Steigerung des Nutzens profitieren.—Jana Frank

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Customer’s Voice: Quantum Leap for Klampfer Druck / Quantensprung für Klampfer Druck

#Subscription — Customers voice via #KlampferDruck: How a biz relationship was switched into a successful partnership for renewal and growth.

News Update August 2019 (02): The crucial importance of storytelling

At its core, #storytelling is the driver of success for business ventures and disruption alike. This has a very special significance for the sustainable success of #subscription models.

News Update August 2019 (01): Success through ecosystems and content marketing

#subscription — In our context, I would like to point out two important aspects that make subscriptions models even more effective. Two expert opinions that are worth reading. And to think about it. —Andreas Weber

Focus on the subscription economy – the benefits and results are all that count!

“One of the biggest challenges is selling the market exactly what we’ve been talking about – not products, but the results they achieve.” —Dr. Ulrich Hermann, CDO Heideldruck

Practical test: Digital labs as a dynamic think tank for subscription

Interesting study and ranking: How to push the #Subscription Economy successfully?

Insightful podcast about the powerful subscription economy by Tien Tzuo

Futurebíz Podcast with Tien Tzuo, Founder and CEO of Zuora: “Customer actually does not want to have a product (anymore), but the result.”