At its core, #storytelling is the driver of success for business ventures and disruption alike. This has a very special significance for the sustainable success of #subscription models.
#subscription — In our context, I would like to point out two important aspects that make subscriptions models even more effective. Two expert opinions that are worth reading. And to think about it. —Andreas Weber
“One of the biggest challenges is selling the market exactly what we’ve been talking about – not products, but the results they achieve.” —Dr. Ulrich Hermann, CDO Heideldruck
Interesting study and ranking: How to push the #Subscription Economy successfully?
Futurebíz Podcast with Tien Tzuo, Founder and CEO of Zuora: “Customer actually does not want to have a product (anymore), but the result.”