News Update August 2019 (01): Success through ecosystems and content marketing

#subscription — In our context, I would like to point out two important aspects that make subscriptions models even more effective. Two expert opinions that are worth reading. And to think about it. —Andreas Weber

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Reading tip: Why print is so relevant!

The study The Power of Print, available in German and English, is a must-read for anyone involved in media production and media usage!

Editorial Guideline | Redaktionelle Leitlinien

#SUBSCRIPTION — The new blog offers opportunities to get involved; be it as a user / reader who subscribes to the blog for free and comments on contributions; or be it even more active as a discussion partner or author of exclusive, relevant technical contributions. You can even suggest topics!

Lesetipp | Recommended reading — ‘Subscribed’ by Tien Tzuo and Gabe Weisert

Subscribed — A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning.