Gleich zwei bedeutende Köpfe der Zukunftsforschung und des Marketings im Digitalzeitalter beschäftigen sich mit dem Thema Storytelling: Frank Diana und Mark Schaefer. Im Kern ist Storytelling der Erfolgstreiber für Unternehmungen und Disruption gleichermaßen. Für den nachhaltigen Erfolg von Subscription-Modellen hat dies eine ganz besondere Bedeutung.
Mein Tipp: Sorgsam lesen!
Two important heads of futurology and marketing in the digital age are involved in the topic of storytelling: Frank Diana and Mark Schaefer. At its core, storytelling is the driver of success for business ventures and disruption alike. This has a very special significance for the sustainable success of subscription models.
My advice: read carefully!
Frank Diana: The Story of Our Emerging Future
Note: In the spirit of story telling, here is the visual brought to life via video. Select building blocks are chosen to describe this Future Thinking Canvas.
https://videopress.com/v/JbJTEerT
Mark Schaefer: How industries are being disrupted through stories
Core items:
- Industries are being disrupted through stories.
- Story is important. Meaning is important.
- Story and meaning probably need to be considered in your marketing mix.
- Don’t overlook the fundamentals of your marketplace that drive the true long-term value of the business and the brand.
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