Even if the subscription topic is still relatively new, there has been a standard work that’s worth reading since the summer of 2018: “Subscribed – Why the Subscription Model Will Be Your Company’s Future – and What to Do About It,” written by Tien Tzuo, Founder and CEO of Zora, in team with Gabe Weisert.
On around 250 pages, it describes (in English) how Subscription can be used as a model for a new business philosophy in order to grow profitably and customer-oriented in all imaginable industries.
Purchase via Amazon (with reading and listening sample)
Selbst wenn das Thema Subscription noch relativ neu ist, gibt es seit Sommer 2018 schon ein Standardwerk, das sich zu lesen lohnt: „subscribed — Why the Subscription Modell Will Be Your Company’s Future — and What to Do About It“, verfasst von Tien Tzuo, Gründer und CEO von Zora im Tema mit Gabe Weisert.
Auf rund 250 Seiten wird (in englischer Sprache) beschrieben und untermauert, wie Subscription als Modell für eine neue Geschäftsphilosophie genutzt werden kann, um zukunftssicher und kundenorientiert in allen denkbaren Industrien profitabel wachsen zu können.
Bezug über Amazon (mit Lese- und Hörprobe)
Deutsche Ausgabe als Kindle eBook und Taschenbuch
Kurzbeschreibung
Diese Umstellung bedeutet mehr als die bloße Entscheidung, nun Abonnements anstelle von Produkten zu verkaufen. Unternehmen müssen ihre Abläufe komplett neu erfinden – von der Buchhaltung bis zur IT.
Dieses Buch liefert eine praktische Anleitung, wie man sein Unternehmen Schritt für Schritt in ein kundenzentriertes, nachhaltiges Ertragsmodell umwandelt.
Klappentext
Tien Tzuo, einer der weltweit führenden Experten auf dem Gebiet dieser Transformation, erklärt systematisch und Schritt für Schritt, wie Sie und Ihr Unternehmen diese Herausforderung meistern und gestärkt daraus hervorgehen.
Über den Autor und weitere Mitwirkende
Zusammenfassung | Review
A USA Today bestseller! Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation–and the real opportunity–is just beginning.
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat.
Today’s consumers prefer the advantages of access over the hassles of maintenance, from transportation (Uber, Surf Air), to clothing (Stitch Fix, Eleven James), to razor blades and makeup (Dollar Shave Club, Birchbox). Companies are similarly demanding easier, long-term solutions, trading their server rooms for cloud storage solutions like Box. Simply put, the world is shifting from products to services.
But how do you turn customers into subscribers? As the CEO of the world’s largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses. His core message in Subscribed is simple: Ready or not, excited or terrified, you need to adapt to the Subscription Economy — or risk being left behind.
Tzuo shows how to use subscriptions to build lucrative, ongoing one-on-one relationships with your customers. This may require reinventing substantial parts of your company, from your accounting practices to your entire IT architecture, but the payoff can be enormous. Just look at the case studies:
* Adobe transitions from selling enterprise software licenses to offering cloud-based solutions for a flat monthly fee, and quadruples its valuation.
* Fender evolves from selling guitars one at a time to creating lifelong musicians by teaching beginners to play, and keeping them inspired for life.
* Caterpillar uses subscriptions to help solve problems — it’s not about how many tractors you can rent, but how much dirt you need to move.
In Subscribed, you’ll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
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